What do a cucumber and cassette have in common?

They're both cool in a crisis! Yeow! I'll be here all week.


























Really though, Cool in a Crisis is a great start-up cassette label hell-bent on spreading lo-fi, cuddly, pop goodness. Their first release will be a split between California's Sweater Girls, and the UK's The History of Apple Pie (who I've written about before), that's due out on November 14th!

You know The Softies? Of course you do. Now double them. And add one. You know what you've got now? Sweater Girls. It's like Rose Melberg got stuck in LA and tried to start a jangle-pop band. All four Sweater Girls tracks on this split are totally cute, about pretty smiles and picnics in the rain.

Sweater Weather .mp3


I was also happy to see that The History of Apple Pie are still around, and still making their lovely kind-of-fuzzy-but-not-really pop songs. I'll forgo the stupid analogy this time and just get to the point; The History of Apple Pie have 3 solid popsongs on this tape and each and every one of them have that perfect blend of fuzz, reverb, and harmonized girly vocals.

You're So Cool .mp3

The History of Apple Pie

You know the saying "As American as apple pie?" It's not especially accurate, seeing as apple pie's origin can be traced back to 14th century England. That's right, the History of Apple Pie is British. See what I did there? Flawless segue. But really, The History of Apple Pie are a two piece from London who are making some pretty reverb-y (or pretty, reverb-y) pop songs. They're still in the writing/recording process right now, but when your first dish is a cup of Comet Gain, three scoops of Young Marble Giants, and two tablespoons of Galaxie 500, all baked in a flakey Beach Boys crust I'm excited to see what else is in the oven.

Sorry, that was stupid, but I reaaaallly want some pie.
Here's a .mp3 of "Tug."